Nissan Leaf advertising and public relations are based on the major idea of green driving and the advantage that an electric car will bring to its owner and the environment as well.

The commercials that Nissan is bringing to us are directed to the person that already has or is considering moving to an alternative source of energy vehicle.
As seen in my previous post, "hugging the environment" is the main theme throughout the campaign that they have in 2013.
The Nissan Leaf`s advertising is now between the pioneering and the competitive stage of the ad. They are promoting the advantages of this new product as well as presenting the difference to their main competitor the Toyota Prius.

As far as PR, the Nissan as an corporation is sponsoring races in the Formula 1 and Formula 3000 and being a part of other sports. They are structured per regions being that their business is multi national.