The Nissan Leaf is the world's first 100-percent electric, zero-emission car designed for the mass market.

That is the headline that Nissan is presenting us as far as their electric car goes: world`s first

Nissan with their product have created a global vision in by encompassing a few important elements in their marketing and production strategies. The Nissan Leaf is being sold primarily in countries that are developed and that is why the car is available to the United States, Japan and Europe.
By having such a defined target market Nissan fully understood where they need to sell their product and they have fully directed their attention to that specific market.
In 2012, Nissan Leaf exceeded the 50.000 market cap that was their primary target. The car has been sold at around 7000 units in Europe, 20.000 units in the United States and 23.000 units in Japan.

Being that their product is doing so well in so many different markets , Nissan created for the leaf in early 2012 a global ad for their product.



In a new ad due to be aired globally, Nissan has left behind Polar Bears, gas-powered office equipment, and strange art installations in favor of a much simpler message based around one question. “What if you could drive with zero emissions, and you never had to stop for petrol ever again?,” is the message that Leaf owners are receiving.
The video even touches on some of the best aspects to owning an electric car, from never having to visit the gas station to having your car recharge while you do something else--like grab lunch.

Apart from this, the Nissan also added to their way of becoming global in september 2012 when the company opened a battery plant in Tennessee. This is their third plant with two more in Zama, Japan and Sunderland in the United Kingdom.