By being such a unique product in the market, the Nissan Leaf is a unique product that offers zero emissions by using an electrical engine as its source of power.
Although inovative, the people that are the customers that buy the Nissan Market go trough the process of decission making in their way of purchasing this vehicle.

The customers that purchase the Nissan Leaf and in fact any car goes trough a high involvement process that includes an extensive information search and a thorough evaluation of the possible alternatives. Alternatives such as Toyota Prius or the Chevrolet Volt are just some of the alternatives.

The social factors that influence the process of purchasing the Nissan Leaf are some on which the company based their marketing mix. The product itself is being presented to people that want to be environmentally aware and that is why one of the most weighting factors is the green thinking.

The individual and psychological factors that influence the purchase of the Leaf are connected to the social status that owning a eco friendly car offers you nowadays. The eco friendly cars and the general thinking green offer to their owners personal confidence and well being.


I wanted to include a video with a post purchase review offered by two of the actual owners of a Nissan Leaf.