Nissan sells its cars trough their network of partners and dealerships.
I went to the Nissan dealership on Northern Blvd. in Queens to get a feel for their way of approaching retailing.
Based on the material read in the book, although it can not apply 100% to my experience, my visit to Nissan showed me that the world of the car dealerships is similar to the one of speciality stores.
The level of service is the first thing that you notice and the level at which it is performed it is one of the highest ones. From the greeting to the level of attention that they offer you to the test drive everything revolves you in the opinion of the sales person. The product assortment is narrow; the Nissan dealerhsip was only featuring 7 vehicles that the company is currently offering to the US market. The price of the products offered although it ranged from $18.000 to $145.000 it was a high.
