For sampling, "The Test and Drive" is one of the examples that Nissan as a corporation uses to promote their cars in general. The Nissan Leaf was also offered at college campuses as part of their sampling campaign. Being that is such a novelty product for their entire category of cars by sampling the Nissan executives are trying to attract the focus of environmentally friendly persons towards the electric alternative.

Point of purchase is being used by Nissan by promotional materials supplied to the car dealers that feature the Nissan Leaf. They include everything from billboards to brochures and magazines.


For their personal selling, Nissan uses the seven steps in the following manner:

Nissan uses newspaper and online advertising to generate their leads. The qualifying leads are represented by individual sales persons that approach you and are starting to find out their specific needs and see if the Nissan Leaf is a good fit. The solution are developed and proposed at the time of the initial sales meeting as well as the objections being handled. The closing of the sale is made usually at the same time after the negatiation is completed. The following up is done mostly via emails and letters trough the post office.