For the marketing communications, Nissan uses all elements as part of their promotional mix:
Advertising : Being that is a new product, the Nissan Leaf has been very strongly advertised by Nissan. The advertising campaigns included magazine, bilboards and TV ads, being the nature of the product.
Here are some examples of it :
Public Relations: Nissan has been pushing the way that the product is being seen all around the world. The idea of a electric car it may seem for some still related to a toy car and that is why the company decided to use real life situations into selling it.
The biggest news this week was the introduction of the car as part of the NYC fleet of taxis.
Sales promotion:
Usually in the slower months, Nissan will offer special deals for new customers with features that include:
- extended warranty
- free maintenance
- and so on
Personal selling:
Car manufacturers are relying in personal selling for closing the deals and get the customer to action.
Social media:
Like all big companies, Nissan is involving social media as part of their marketing mix. The Nissan Leaf takes advantage of this due to the fact that is a new and controversial product that is raising easily questions and conversations. Due to this attributes, social media is a great place to get some attention and interest as well for it.
Here are some more videos, regarding the promotional planning for competitive advantage for the Nissan Leaf:
That is great idea..
ReplyDeleteextended warranty
free maintenance
and so on
You deserve appreciation for taking the time to catalogue these things for us
business intelligence tools
great
ReplyDelete