According to Nissan, the average Nissan Leaf owner is a young Baby Boomer, at around 45 years old.

His average income is 125.000 dollars a year and he owns his own home and has at least one garage space reserved for recharging their electric car at night. He has a college education and his daily comute is around 50 miles a day.

When it comes to the customization that they preffer, the model that most customers preffer is around 35.000 dollars and includes an all electric panel on top to provide electricity for when the car is parked and using the ac or the radio.

The Nissan Leaf`s biggest target segment is among the Baby Boomers who already own an electric or hybrid vehicle and are looking for a more eco friendly version then their Toyota Prius or Honda Insight. Nissan Leaf is the car that best appeals to a client that feels the need to become even more greener.