The B2B marketing when it comes to the Nissan Leaf is being directed mostly towards rental car companies.
The first company that came into their marketing circle was Zip Car. The appeal of the car was immediate due to the fact of the great milage and of the actual cost of maintaining the car when in their fleet.
Another important client in the US have been corporations looking to add benefits to their employees in the form of tax deductible incentives towards the purchase of a Clean Air car. For example in California, Evernote is offering $250 towards such a vehicle. For californians, the advantage of having an electric car derives from being able to use the HOV lane and significantly cutting down your commute time.
In New York, Mayor Bloomberg and Nissan have joined together in creating the taxi of tomorrow. Based on the concept of the Leaf but adapted for the street of NYC. Here are some videos presenting the new B2B concept especially developed for the city of NY.
The B2B marketing is challenging but you have cleared a lot of concepts here. I will keep them in back of my head will use when I will start planning the marketing strategy. For now, we have just decided on the facebook and Adwords Management methods. Hoping to see improved results with this approach.
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