The B2B marketing when it comes to the Nissan Leaf is being directed mostly towards rental car companies.
The first company that came into their marketing circle was Zip Car. The appeal of the car was immediate due to the fact of the great milage and of the actual cost of maintaining the car when in their fleet.
Another important client in the US have been corporations looking to add benefits to their employees in the form of tax deductible incentives towards the purchase of a Clean Air car. For example in California, Evernote is offering $250 towards such a vehicle. For californians, the advantage of having an electric car derives from being able to use the HOV lane and significantly cutting down your commute time.

In New York, Mayor Bloomberg and Nissan have joined together in creating the taxi of tomorrow. Based on the concept of the Leaf but adapted for the street of NYC. Here are some videos presenting the new B2B concept especially developed for the city of NY.

According to Nissan, the average Nissan Leaf owner is a young Baby Boomer, at around 45 years old.

His average income is 125.000 dollars a year and he owns his own home and has at least one garage space reserved for recharging their electric car at night. He has a college education and his daily comute is around 50 miles a day.

When it comes to the customization that they preffer, the model that most customers preffer is around 35.000 dollars and includes an all electric panel on top to provide electricity for when the car is parked and using the ac or the radio.

The Nissan Leaf`s biggest target segment is among the Baby Boomers who already own an electric or hybrid vehicle and are looking for a more eco friendly version then their Toyota Prius or Honda Insight. Nissan Leaf is the car that best appeals to a client that feels the need to become even more greener.