By being an electric car and operating on a zero emission profile, the Nissan Leaf is putting a large part of its marketing strategy on the one thing that is presented in this chapter: social responsibility.
At Nissan, the company is creating more and more “green” technologies, including clean diesels, efficient internal-combustion engines, hybrids and the centerpiece of our product strategy: zero-emission vehicles, such as electric cars and fuel cell vehicles.
The key driver of Nissan's passion is captured in the word “zero.” They are preparing a lineup of cars that will be totally neutral to the environment, beginning with the electric car.
With zero carbon-dioxide emissions and zero particles, the Nissan Leaf, as an electric car will be the most environmentally friendly mass-produced car on the market. As well, they are developing a range of high-quality electric vehicles that are safe, well engineered, attractive, affordable and fun to drive.
Through the Renault-Nissan Alliance, the Nissan Leaf is more than just a new car.
Creating a zero-emission society will involve mass production, supplying thousands of cars to markets around the world. Collaboration with countries, local governments, electricity providers and many other specialists will be required to help develop the necessary infrastructure and to make the whole system work.
To quote the marketing president of Nissan: " Zero-emission mobility is our passion, a true breakthrough and a key to our future."
Apart from spending time and efforts towards the zero-emission concept from and ethical perspective, Nissan as a whole is also trying to educate and grow kids into thinking more green trough their website call Planet Green. On Planet Green , Nissan is presenting how the introduction of electric cars, such as the Nissan Leaf, can improve our planet from the perspective of reducing pollution and minimizing our carbon footprint on this planet.
Find more info at : http://the-planet-zero.com/